After Shanghai and Beijing, Louis Vuitton has landed in Chengdu with pop-up experiences that span retail, perfume and hospitality.
To rejoice a brand new version of the Louis Vuitton Chengdu Metropolis Information, the model has launched a retail pop-up, three China-inspired fragrances, and a seasonal menu at its one-Michelin-star restaurant, The Corridor.
Dubbed “Chengdu Chill,” the pop-up will take over Common Park, an city park and retail complicated positioned throughout the metropolis’s Tianfu District, a brand new metropolis heart.
Contained in the pop-up retailer at Common Park.
Courtesy
From Friday by means of Oct. 22, the pop-up will take the type of a e book stand, the place the brand new metropolis information and a collection of Louis Vuitton publications will likely be out there.
Moreover, a collection of actions, together with tea tasting, studying, calligraphy workshops, grasp chef lessons and extra, will likely be hosted on the venue.
Company can safe a time slot to go to the pop-up area on the model’s WeChat Mini Program.
The Thursday opening evening, which delivered to life Chengdu’s charming road life, featured conventional bamboo weaving and eccentric sugar portray with an area dialect aptitude. This system additionally included a e book signing with Zhai Yongming, the visitor of the most recent Chengdu Metropolis Information, and performances by Liboqing, a Sandaa Pingshu storytelling grasp, and Ma Siwei, who carried out a single commissioned by Louis Vuitton in 2022.
A brand new perfume line, known as “Journey to China,” continues the olfactory journey in Chengdu and will likely be launched on the model’s Louis Vuitton Maison retailer at Taikoo Li Chengdu.
Impressed by tea, ink and the moon, the fragrance assortment is an extension of the model’s “up to date narrative of ‘Great thing about China,’” Louis Vuitton stated in an announcement. The trio of fragrances, which is priced at 2,600 renminbi, or round $364, is a China-exclusive product line that can hit cabinets on Friday.
A Chengdu expertise could be incomplete with out the culinary facet; that’s why Louis Vuitton’s The Corridor can be utilizing the chance to unveil a brand new menu infused with Chengdu flavors.
The Chengdu Metropolis Information, which was initially launched two years in the past and guest-edited by the famend Chinese language architect Liu Jiakun, will launch its free digital version on Nov. 13.
Louis Vuitton’s travel-themed pop-ups started with “Nóng Hó, Shanghai,” or “Whats up, Shanghai” at Suzhou Creek’s Fotografiska in 2023. Final 12 months, the second version of the occasion, titled “Beijing Enjoyable,” included 4 pop-ups positioned throughout downtown Beijing.
