It may be my age and the time of 12 months (nesting is asking!) however I’m a bit extra excited for trend’s life-style information than including extra garments to my wardrobe. (Sure, actually!)
This week sees the newly refurbed JW Anderson retailer in Brewer Road, overflowing superbly merchandised with Jonathan Anderson’s mixture of knitwear, idler luggage, Wedgwood Jasperware and Waterproof coat oak stools. Later within the 12 months we’ll see his imaginative and prescient for a brand new retailer in Pimlico Highway (house of spendy vintage retailers and World of Inside-style shops).
Principally, I can’t wait.
Let’s not overlook, Jonathan Anderson began his trend profession studying the artwork of visible merchandising (aka retail ‘world constructing’) on the knee of Prada sidekick Manuela Pavesi. So he is aware of the way to pull an attractive retailer imaginative and prescient collectively.
A fast whistlestop go to of the Soho retailer gave an inkling of what one may count on. Firstly, the shop can solely accommodate just a few clients at a time, so be ready to attend a couple of minutes. (And no photographs please.) Subsequent, delight your self with the combo of idiosyncratic homewares alongside the tweed tailoring and fairisle pig jumpers.
Some items are very fascinating and costly (the £990 restricted version Wedgwood cup and saucer units, a once-aborted collaboration with Lucie Rie that’s solely now seeing the sunshine of day, with proceeds going to assist the brand new Lucie Rie x Hans Coper basis). However there are additionally extra accessible life-style items to scratch the craft itch, corresponding to Murano glass items and Nicholas Mosse stripy mugs. And naturally, for the entry-level trend diehards there’s loads of alternative in leather-based padlock charms and different knick knacks.
Vogue retail thrives on shock and the shock right here is that the house stuff is completed so effectively. As a craft head, Anderson hasn’t simply pulled within the generic homesy product you should purchase wherever. This feels genuinely hand chosen, right down to the classic gardening implements that appear random, but make sense in his town-meets-country context.
It jogs my memory just a little of the much-missed Thomas’s Café, the fabulous eatery appended to Christopher Bailey’s Burberry flagship, which offered all-British fare on fantastically crafted British-made plates and bowls. It was a sensorial journey merely having fun with a buttered teacake there, whereas additionally compelling you to snap up a test scarf or trench on the best way out.
In different fashion-lifestyle information, is there a Margaret Howell x Kettle’s Yard collab within the works? My spies say it’s doable and I’m completely down with manifesting that concept. Watch this house…
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: JW Anderson Brewer Road, London W1 (sorry for the piss poor high quality however they’re taken guerilla-style on the hoof!)
NOTE: Most photographs are digitally enhanced. Some posts use affiliate hyperlinks and PR samples. Please learn my privateness and cookies coverage right here
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