Challenge 2 of Everlasting Model Journal: Larger, higher, exclusiver

October 16, 2025

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The Autumn/Winter difficulty of our journal is stay right now, and it’s an growth on the primary difficulty in some ways.

An important for me is that there are actually 5 articles – plus the duvet story – which might be unique to the journal. This was one thing I needed to evolve from difficulty 1, and have as a constant function going ahead.

These articles may also usually be longer and in depth, of a sort that works finest in {a magazine} reasonably than on-line. On this difficulty Manish goes on a strolling tour of Madrid, for instance, and talks to buddies all through the town about what determines Spanish model. At over 3000 phrases and with unique pictures and illustrations all through, it’s rather more suited to print.

These illustrations had been ones we commissioned from Rodrigo Saldana by the way in which, co-foudner of Momos tailors in Alicante, displaying two archetypes of Madrid model specifically.

The opposite unique articles are:

A information to cowboy boots, by Nico Lazaro
How I realized to embrace style cycles, by Jeff Hilliard
Nathan Turk and the event of western model, by Ethan Newton
Worn with out phrases, by Oliver Dannefalk

Then there’s additionally the duvet story, for which we spent the day on the Attolini workshop in Naples. Attolini had been a gap in Everlasting Model’s protection through the years, given we’d written about the very best bespoke tailors on this planet and many of the finest producers – Brioni, Kiton, Belvest and many others.

This stuffed the hole and satisfactorily so, as a result of the work at Attolini was the very best of any large-scale atelier we’d seen. Apparently, many of the material they use is British reasonably than Italian – Scottish tweed, Irish linen, English flannel.

Nevertheless, the very first thing a reader will most likely discover in regards to the new journal is that some have an additional mini-magazine: a Information to Shirt Cloth.

This can be a complement that’s solely obtainable with the primary 1000 copies. The primary 750 had been bought to our pleasant stockists around the globe, and the remaining 250 can be found on the PS store now.

The complement relies on our on-line shirting information, with a number of technical updates and new imagery, and it was produced in collaboration with Thomas Mason.

Elsewhere the journal has our London buying information (up to date), the information to the very best ready-to-wear trousers, three reader profiles, two critiques and rather more.

The options are actually a spotlight of the contents, and there’s a brand new seasonal intro on the entrance, the place the staff run by means of what’s high of their wishlist for Autumn/Winter, what factor they’re trying ahead to carrying most, and which outfit they’re trying ahead to donning as nicely.

It’s larger and higher, and I’m glad to say that gross sales to outlets and newsagents are larger than final time as nicely.

Now, we’ve learnt the onerous means that distribution to newsagents shouldn’t be the quickest, or the clearest. We nonetheless don’t know which outlets in France or Japan purchased Challenge 1, solely that the native agent purchased them. A reader stated he noticed a duplicate in Tsutaya, which is beautiful, however that’s the type of data we working to.

So for the second we’re simply itemizing the menswear outlets which have purchased Challenge 2, under. We all know there are a bunch that now have the journal on standing order – Papercut in Stockholm, Shreeji in London, Iconic in New York and about 20 others, however we are able to checklist these at a later date when extra are confirmed.

Be aware that a variety of the menswear outlets have additionally restocked Challenge 1, in case you missed it, and are shopping for the now restocked Model Information and Informal Model Information books.

Thanks very a lot, everybody, on your help.

In different information, we’ve failed to this point to wrangling a subscription system out of Shopify, however given there’s solely two points a 12 months, that’s hopefully not an excessive amount of further problem for readers. (I’m assuming individuals wouldn’t need to join greater than a 12 months, but when I’m fallacious please shout.)

Oh, and we’ve a stunning launch celebration tonight in New York! It’s open to all, on the Buck Mason retailer in Soho. Actually trying ahead to that one. Invite under.

Anybody in New York, hopefully see you tonight